Adzookie, a startup advertising firm, has an unusual proposition to home owners: The company wants to turn the exterior of their house into a massive billboard.
Of course, they don’t expect home owners to do this for free. Adzookie says it will pay home owners’ mortgage every month that the exterior billboard remains on the home.
The home-size ads will feature Adzookie’s logo and social media icons. Participating home owners must agree to keep the house painted for at least three months. By the end of the agreement, Adzookie will paint the house back to its original colors.
Adzookie made the offer to home owners on Tuesday and by late afternoon, the company already received more than 1,000 applications from home owners (one application even came from a church).
"It really blew my mind," says Adzookie CEO Romeo Mendoza. "I knew the economy was tough, but it's sad to see how many home owners are really struggling."
Adzookie is a mobile ad network that places local businesses' ads for free but the businesses must also agree to allow ads to be placed on their own mobile sites.
Source: “Turn Your House Into a Billboard, Get Free Mortgage,” CNNMoney.com (April 5, 2011)
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